Heritage School of Midwifery Effective Date: May 12, 2025

Heritage School of Midwifery ("HSM," "we," "us," or "our") values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, store, and protect your information when you visit our website or communicate with us, including through SMS text messaging.

1. Information We Collect

Personal Information We may collect personal information you voluntarily provide to us, including:

• Name

• Email address

• Phone number (including mobile numbers used for SMS communications)

• Mailing address

• Application and enrollment details

This information may be collected through contact forms, applications, newsletter sign-ups, SMS opt-in consent, or when you communicate with us directly.

Non-Personal Information We may also collect non-personally identifiable information, such as:

• Browser type and version

• IP address

• Referring website

• Pages visited and time spent on our website

• Device type and operating system

This information helps us improve user experience and website performance.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To communicate with you regarding inquiries, applications, and enrollment

• To send SMS text messages related to admissions, enrollment, program updates, and school announcements

• To process payments and manage student accounts

• To send important updates about the school, programs, or policies

• To improve our website functionality and user experience

• To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties.

3. SMS Communications

Program Description By opting in to SMS communications from HSM, you agree to receive recurring text messages regarding admissions, enrollment, program updates, school announcements, and other school-related communications.

How to Opt In You may opt in by:

• Texting START to our SMS number

• Submitting your phone number on our website and checking the consent box agreeing to receive SMS communications from HSM

How to Opt Out Reply STOP at any time to unsubscribe. You will receive one final confirmation message and no further messages will be sent. To re-subscribe, reply START.

Help For assistance, reply HELP to any SMS message or contact us at info@heritageschoolofmidwifery.com or 941-423-4376.

Message Frequency Message frequency varies based on your interaction with HSM and school activity. You may receive up to 4–6 messages per month.

Message & Data Rates Standard message and data rates may apply. Contact your mobile carrier for details about your plan.

SMS Data Privacy Your mobile phone number and SMS opt-in data will never be sold, rented, or shared with third parties for marketing purposes. Your information may be shared only with our SMS service provider for the sole purpose of delivering messages to you. For full SMS Terms & Conditions, visit: https://www.heritageschoolofmidwifery.com/terms-conditions

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

• Recognize repeat visitors

• Analyze traffic patterns

• Personalize content

You may choose to disable cookies through your browser settings, but doing so may limit some website functionality.

5. Third-Party Services

We may use trusted third-party services (such as payment processors, SMS providers, or analytics tools) to help operate our website and services. These providers have access to information needed to perform their specific functions but are not permitted to use it for other purposes.

6. Data Security

We take appropriate technical and organizational measures to protect your information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to protect your personal information when using online platforms.

7. Children's Privacy

Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children without verifiable parental consent. If we discover we have collected information from a child, we will delete it promptly.

8. Your Rights and Choices

You have the right to:

• Access and update your personal information

• Request deletion of your data, subject to legal obligations

• Opt out of receiving promotional communications at any time

• Opt out of SMS communications by replying STOP at any time

To make a request or update your information, please contact us at info@heritageschoolofmidwifery.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review the policy periodically to stay informed.

10. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us:

Heritage School of Midwifery 2575 N. Toledo Blade Blvd, Unit 3 North Port, FL 34289 📧 info@heritageschoolofmidwifery.com 📞 941-423-4376